Washington State Hospitality Conference

LEARN, CONNECT, CELEBRATE

BE VISIBLE, BE IMPACTFUL, BE A CONFERENCE EXHIBITOR TODAY!

The Washington Hospitality Association, in partnership with the School of Hospitality Business Management at WSU, are pleased to bring you a unique opportunity to learn, connect and celebrate hospitality in Washington.

When and Where:

Thursday, November 17, 2022

Registration and Trade Show begins at 1pm

Silver Cloud Hotel Tacoma Point Ruston Waterfront

5125 Grand Loop Ruston, WA 98407

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LEARN, CONNECT, CELEBRATE

Network and learn with industry leaders

Learn from the Experts

Attend sessions with world class researchers from the WSU School of Hospitality Business Management

Connect

Connect with industry partners and WSU alumni. Network with colleagues during our interactive trade show.

Celebrate

Celebrate excellence in hospitality with a program dinner and fundraiser for the WSU School of Hospitality Business Management. Network with industry and alumni, hear program updates, applaud this year’s Burtenshaw Lifetime Achievement Award recipients, and support WSU students.

We'd love to see you there!

SCHEDULE OF EVENTS

1 – 2 p.m. Check In

2 – 4 p.m. Sessions/Trade Show

4 – 6 p.m. Optional Hotel Tour/Trade Show

4 – 6 p.m. Reception/Trade Show

6 – 8 p.m. Hospitality Dinner/Program

8 p.m. Live Music/Dancing

Session 1 Options

SESSION ONE

Onxy Room 1

Speaker: Dogan Gursoy

Format: Single Speaker


Convincing Customers to Cover Cost of Sustainability


This presentation explores factors that contribute to the gap between hospitality consumers’ beliefs toward sustainability efforts and

their actual behaviors by evaluating the interactions between knowledge, credibility, and trust and their impacts on behavioral intentions. This presentation also examines the effects of message framing and information presentation

on guests' support for sustainability efforts.


Onxy Room 2

Speaker: Jim Harbor

Format: Single Speaker

Trends influencing the dining experience

This presentation will focus on the changing landscape of the food service industry and discuss options of how we, as operators, can adjust our approach to not just survive but thrive in these challenging times. We will discuss the guest experience and how the current labor market and technology are influencing what these experiences look like. Furthermore, we will cover trends in all aspects of the dining

experience so that we are making informed decisions to engage, or not engage, in these trends. Come join the conversation where we will cover the good, the bad, and the ugly, all while smiling😊


Ballroom Segment

Speaker: Mark Beattie

Format: Panel


Human Resources: Staffing and Workforce Development


Blurb: Join a panel discussion with educators and industry experts who are engaged in developing tomorrow’s workforce: TODAY! It has been said that it takes a village to raise a child…likewise, it takes a community to develop a workforce. Mark Beattie will host a panel of academic and industry experts updating key initiatives in workforce development. Learn the latest strategies as the Education Foundation relaunches including ProStart. Hear from a cross-section of educators about work in the classroom and co-curricular student development. Share tidbits from industry experts in recruitment and retention strategies including internships and apprenticeships.

Session 2 Options

SESSION TWO

Onxy Room 2

Speaker: Brian McGinnis

Format: panel


The Internship Pipeline: Building successful internships to produce successful employees


Hear from a panel of experts to learn how you can create internship programs that will feed directly into your new hire programs.


Onxy Room 1

Speaker: Jenni


Moving Washington tourism forward - what's next in a post-pandemic world?

Join leaders in tourism as we discuss finding a balance between tourism and shared community values; the role of wine, food and

agricultural tourism in marketing our state as a destination; and how to balance the pace of recovery throughout Washington and affect the flow of tourists throughout the state.


Ballroom Segment


Speaker: Dipra


The Future of Hospitality Technology


This expert panel discussion will explore the role of technology and how it will impact the hospitality industry in the future.


MC for dinner: Bill Weise, GM of the Silver Cloud Stadium and current president of the Seattle Hotel Association

Details on Speaker/Breakout Sessions

HR/Staffing- Workforce

STR/CBRE- Tourism Trends

Scholarly Associate Professor, Career Track

Jim Harbour

School of Hospitality Business Management, Washington State University


Jim Harbour (’99) is a culinary and beverage educator who began teaching within the WSU School of Hospitality Business Management in 2006. He is a strong advocate for developing students through real-life and international experiences. He participates in the Carson College of Business faculty-led study abroad programs and guides his students in business plan development and study abroad. In addition, he serves as International Business Institute Fellow for the Carson College, and he’s a member of the Washington Restaurant Association and the Downtown Pullman Marketing Group. His professional interests focus on operations, and he owns several restaurants and a catering operation in Pullman, Washington. Harbour earned a bachelor’s in hotel restaurant administration from WSU and an MBA from Gonzaga University.

Scholarly Associate Professor, Career Track

Jim Harbour

School of Hospitality Business Management, Washington State University


Jim Harbour (’99) is a culinary and beverage educator who began teaching within the WSU School of Hospitality Business Management in 2006. He is a strong advocate for developing students through real-life and international experiences. He participates in the Carson College of Business faculty-led study abroad programs and guides his students in business plan development and study abroad. In addition, he serves as International Business Institute Fellow for the Carson College, and he’s a member of the Washington Restaurant Association and the Downtown Pullman Marketing Group. His professional interests focus on operations, and he owns several restaurants and a catering operation in Pullman, Washington. Harbour earned a bachelor’s in hotel restaurant administration from WSU and an MBA from Gonzaga University.

Alcohol/Dining Trends

Internships- Secure & Develop- retaining staff/cost of turnover

Sustainability

Cyber Security/Hospitality Technology use

Everyone's invited!

BE VISIBLE, BE IMPACTFUL, BE A CONFERENCE EXHIBITOR TODAY!

Questions? Contact: conferenceinfo@wahospitality.org

A small block of rooms have been reserved for Hospitality Conference attendees at the Silver Cloud Tacoma Point Ruston. Please reserve before November 10th, click here for booking information.

All rights reserved © 2022 by Washington State Hospitality Conference

Scholarly Associate Professor, Career Track

Jim Harbour

School of Hospitality Business Management, Washington State University


Jim Harbour (’99) is a culinary and beverage educator who began teaching within the WSU School of Hospitality Business Management in 2006. He is a strong advocate for developing students through real-life and international experiences. He participates in the Carson College of Business faculty-led study abroad programs and guides his students in business plan development and study abroad. In addition, he serves as International Business Institute Fellow for the Carson College, and he’s a member of the Washington Restaurant Association and the Downtown Pullman Marketing Group. His professional interests focus on operations, and he owns several restaurants and a catering operation in Pullman, Washington. Harbour earned a bachelor’s in hotel restaurant administration from WSU and an MBA from Gonzaga University.

SESSION ONE

Onxy Room 1

Speaker: Dogan Gursoy

Format: Single Speaker


Convincing Customers to Cover Cost of Sustainability


This presentation explores factors that contribute to the gap between hospitality consumers’ beliefs toward sustainability efforts and

their actual behaviors by evaluating the interactions between knowledge, credibility, and trust and their impacts on behavioral intentions. This presentation also examines the effects of message framing and information presentation

on guests' support for sustainability efforts.


Onxy Room 2

Speaker: Jim Harbor

Format: Single Speaker

Trends influencing the dining experience

This presentation will focus on the changing landscape of the food service industry and discuss options of how we, as operators, can adjust our approach to not just survive but thrive in these challenging times. We will discuss the guest experience and how the current labor market and technology are influencing what these experiences look like. Furthermore, we will cover trends in all aspects of the dining

experience so that we are making informed decisions to engage, or not engage, in these trends. Come join the conversation where we will cover the good, the bad, and the ugly, all while smiling😊


Ballroom Segment

Speaker: Mark Beattie

Format: Panel


Human Resources: Staffing and Workforce Development


Blurb: Join a panel discussion with educators and industry experts who are engaged in developing tomorrow’s workforce: TODAY! It has been said that it takes a village to raise a child…likewise, it takes a community to develop a workforce. Mark Beattie will host a panel of academic and industry experts updating key initiatives in workforce development. Learn the latest strategies as the Education Foundation relaunches including ProStart. Hear from a cross-section of educators about work in the classroom and co-curricular student development. Share tidbits from industry experts in recruitment and retention strategies including internships and apprenticeships.

SESSION TWO

Onxy Room 2

Speaker: Brian McGinnis

Format: panel


The Internship Pipeline: Building successful internships to produce successful employees


Hear from a panel of experts to learn how you can create internship programs that will feed directly into your new hire programs.


Onxy Room 1

Speaker: Jenni


Moving Washington tourism forward - what's next in a post-pandemic world?

Join leaders in tourism as we discuss finding a balance between tourism and shared community values; the role of wine, food and

agricultural tourism in marketing our state as a destination; and how to balance the pace of recovery throughout Washington and affect the flow of tourists throughout the state.


Ballroom Segment


Speaker: Dipra


The Future of Hospitality Technology


This expert panel discussion will explore the role of technology and how it will impact the hospitality industry in the future.


MC for dinner: Bill Weise, GM of the Silver Cloud Stadium and current president of the Seattle Hotel Association